A theme logo of Festival Foods

Skogen’s Festival Foods will open its newest store at 308 N. Shawano Street in New London at 5 a.m. Friday, Oct. 15. The store will be open daily 5 a.m.-midnight.

In mid-September, Skogen’s Festival Foods announced plans to purchase Festival Foods in New
London
from the Coppersmith family, which has owned and operated the store in a separate
Festival Foods franchise for two generations. The transition brings the ownership of every Festival
Foods in Wisconsin
under the Skogen family.

Mark Skogen, president and CEO of Skogen’s Festival Foods, said the company looks forward to
welcoming new guests in New London.

“We are grateful to the Coppersmith family for stellar leadership over the years, and we are
humbled by the positive response we’ve received so far from our future guests who live in and
around New London,” Skogen said.

On Oct. 1, Skogen’s Festival Foods announced the upcoming acquisition of three Trig’s stores in
central Wisconsin
. With the four new stores, Skogen’s Festival Foods will operate 39 locations
throughout Wisconsin.

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