Festival Foods storefront

Our Story

From positively impacting communities to ensuring quality products to providing an exceptional experience, we’ve fueled a culture of excellence for more than 75 years.

At Festival Foods, our customers are our guests. With family at our core, we aim to give each and every guest the personal attention and support we would expect from our own families. We go above and beyond to ensure we’re meeting expectations held by our guests. It all boils down to our Boomerang Principle:

Every business decision we make is based on the question, “Will it bring the customer back?”

Our History

From 1946 to 1979, the Paul Skogen family began to acquire a number of small stores. After Paul passed away in 1976, his son, Dave, along with his wife, Barb, and brothers, Gary and Tom, oversaw company operations.

The Skogen family identified a shifting trend in consumer buying habits and decided a change of store format was best for the company’s future. On June 29, 1990, they opened their first Festival Foods store in Onalaska.

ladies standing next to cash registers
skogen family

In 1992, Dave’s son, Mark, joined the company full-time after graduation from college. Together, Dave and Mark led Festival Foods to growth across the state by opening additional stores in Marshfield, Green Bay, Oshkosh, Eau Claire and Holmen.

Mark became CEO and president in 2006, and continues to lead the company today, carrying on the tradition of success built by his father and grandfather. Today, Festival Foods has opened stores in 41 locations across Wisconsin.

Our Mission Statement

To develop a team of associates dedicated to providing our guests with a clean store, friendly people, quality products, exceptional value, and an enjoyable shopping experience.

Our Vision Statement

Festival Foods will win at grocery for the benefit of our associates, our guests and our communities. Our mission and vision are accomplished thanks to five values that best describe what we’re all about.

Our Values

Servant Leadership

Our team practices servant leadership; leading is to serve the legitimate needs of others. We work toward common goals, remove obstacles and get work done through others by positively influencing them.


Our team remain focused on delivering results with excellence. We display passion, focus and a sense of urgency in our day-to-day work.

Community Involvement

We’re all about making a positive difference in the communities we serve and the lives of the people in those communities. Building relationships helps us keep people at the heart of our organization.

Associate Development

We have a passion for developing our associates and are committed to helping each other grow both personally and professionally. We keep things fun, believe that good enough never is, and value the pursuit of excellence in our daily lives.


Our team is committed to practicing our Boomerang Principle by treating every customer as a guest. Festival Foods associates are empowered to make decisions and take actions that will bring the guest back.

Our Community Involvement

At Festival Foods, we’re dedicated to making a positive impact in the communities we serve. We know that partnering with area events is just being a good neighbor.
Guests participating in Turkey Trot
click n go associate

Our Stores

Throughout our stores, you’ll find quality products that you won’t find anywhere else. For every snack at the kitchen counter, for every meal gathered around the table, for every situation — we have you covered.