A theme logo of Festival Foods

Skogen’s Festival Foods today announced plans to purchase the Trig’s stores in Wausau, Weston and Stevens Point, Wisconsin, from the T.A. Solberg Company.

The stores are located at 110 South 17th Avenue in Wausau, 6205 Business Highway 51 in Weston and 1600 Academy Avenue in Stevens Point.  Last month, the company announced it is planning to purchase the Festival Foods store in New London, Wisconsin, from the Coppersmith family.

Mark Skogen, president and CEO of Skogen’s Festival Foods, said the company is eager to welcome the Trig’s associates into the Skogen’s family of stores.

“There are a lot of similarities in vision and philosophy between the two companies,” Skogen said. “We look forward to welcoming the Trig’s associates and to becoming an active member of these great communities.”

Skogen’s Festival Foods will now operate 39 full-service supermarkets in Wisconsin.

Trig and Tula Solberg started the company in 1971 with one small store in Land O’ Lakes, Wisconsin. Today, the Trig’s stores are one part of the T.A. Solberg Company, which will continue to operate stores in Minocqua, Eagle River, Tomahawk, Rhinelander and Manitowish Waters along with several fuel and convenience stores. The company will also continue Trig’s Floral & Home, Cellar 70, Trig’s Trucking, Trig’s Recycling Center, Tasmania Northwoods Resort, Twice is Nice Consignment, Trig’s Ace Hardware, Signature Salon, Postal Express, Tula’s Café, Northwoods Gourmet Snack Co. and Caribou Coffee Shops.

“Festival Foods is a natural fit for us. They share many of our core values and have a strong commitment to their associates and the community. I know that our southern stores will be in the best hands, while we look forward to continued growth in Wisconsin’s Northwoods,” said Bob Jaskolski, president & CEO of T.A. Solberg Company.

Information about Skogen’s Festival Foods and its commitment to community involvement is online here.

Founded in 1946 as Skogen’s IGA, Festival Foods is a Wisconsin family- and employee-owned grocer that is committed to giving back to the communities it serves and to providing guests with exceptional service and value. The company began operating as Festival Foods in 1990 and today employs nearly 8,000 full- and part-time associates at 36 full-service supermarkets across Wisconsin. Festival Foods is @festfoods on Twitter, Instagram and Facebook. For more

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