Skogen’s Festival Foods today announced plans to purchase the Festival Foods store in New London, Wisconsin, from the Coppersmith family.

The store, which is the only remaining Festival Foods in Wisconsin not owned by the Skogen family, will transition to new ownership Oct. 15.

Mark Skogen, president and CEO of Skogen’s Festival Foods, said the company is eager to welcome the New London Festival Foods associates into the Skogen’s family of stores. The New London location at 308 N. Shawano Street will be Skogen’s Festival Foods’ 36th full-service supermarket in Wisconsin.

“The Coppersmith family has delivered excellence to the New London community for generations,” Skogen said. “We are honored to have this opportunity to continue the tradition they began.”

Mike Coppersmith and his brother, Ted, are natives of New London and began working at their parents’ New London Red Owl grocery store in the early 1970s. They purchased the family business in 1979 and, along with Ted’s wife, Beth, began operating the store as Festival Foods in 1999 as part of a separate franchise.

“My family and I want to thank everyone who has supported our family and our business for so many years, and we are pleased to transition the store to another family who puts customers and communities first,” Mike Coppersmith said.

More information about Skogen’s Festival Foods and its commitment to community involvement is online here.