Shoppers at Festival Foods’ 33 stores throughout Wisconsin gave more than $560,000 to the Salvation Army Red Kettle Campaign in 2020. While the majority of contributions were made at kettles, our stores saw a substantial increase in donations at checkouts – as additions to grocery totals.
Total Salvation Army giving at checkouts in 2020 was $78,000, nearly double the $42,000 raised at checkouts in 2019.
“We’re really pleased that the Salvation Army can serve more individuals in our communities as a result of this generosity,” said Mark Skogen, Festival Foods president and CEO. “The option of adding a donation at the checkout is a win for our guests because it’s convenient, and this past year it proved to be especially popular.”
One hundred percent of donations added at the checkout and at the Red Kettles are passed along to the Salvation Army.
In addition to promoting Red Kettles in stores, Festival Foods encourages associates to take bell ringing shifts.
To learn more about Skogen’s Festival Foods and its commitment to community involvement, please visit festfoods.com/about/community-involvement.
One hundred percent of donations added at the checkout and at the Red Kettles are passed along to the Salvation Army. Last year, Festival Foods shoppers added $42,200 at the checkout in increments of $1 or $5, along with giving $388,835 at the Red Kettles.
Community volunteers are critical to the campaign’s success. Volunteers may sign up on the Salvation Army website. One- and two-hour shifts are available to accommodate busy schedules. The Salvation Army encourages individuals, families, churches, civic groups and corporations to consider volunteering this year to help make the campaign a success.