The Heroes Café began in 2011 at the former Spiegelhoff’s SuperValu in Kenosha. After acquiring Spiegelhoff’s SuperValu and building a new store nearby in 2013, Festival Foods continued to offer the American Heroes Café in Kenosha. Festival has since opened a number of Heroes Cafes in its stores across Wisconsin, hosting programs aimed at gathering veterans together for coffee, donuts and conversation. For a full list of locations, dates, and times, please see below.
| Store | Day | Time | Location inside the store |
| Baraboo | Friday | 8 a.m. – 12 p.m. | Front of store near the Deli Department |
| Eau Claire – Clairemont | Friday | 7 – 10 a.m. | Caribou Coffee café |
| Eau Claire – Mall | Friday | 8 – 10 a.m. | Caribou Coffee café |
| Fond du Lac | Friday | 8 – 10 a.m. | Conference room |
| Fort Atkinson | Friday | 8 a.m. – 12 p.m. | Heroes Café |
| Green Bay – North | Friday | 8 – 10 a.m. | Mezzanine above the Deli Department |
| Hales Corners | Friday | 8 – 10 a.m. | Café near the Deli Department |
| Hartford | Friday | 8 – 10 a.m. | Caribou Coffee café |
| Hudson | Friday | 8 – 10 a.m. | Caribou Coffee café |
| Janesville | Friday | 8 – 10 a.m. | Mezzanine |
| Kenosha | Friday | 8 – 9:30 a.m. | Dining deck/community room |
| Kimberly | Friday | 8 – 10 a.m. | Caribou Coffee café |
| La Crosse – Village | Friday | 8 – 10 a.m. | Upstairs conference room |
| Mauston | Friday | 8 – 10 a.m. | Heroes café |
| Menasha | Friday | 7 a.m. – 12 p.m. | Mezzanine |
| Neenah | Friday | 6:30 – 9 a.m. | Dining deck |
| Portage | Friday | 8 – 10 a.m. | Produce and Deli Departments |
| Sheboygan | Friday | 8 – 10 a.m. | Deli Department |
| Somers | Wednesday | 8 – 10 a.m. | Dining deck |
| Stevens Point | Friday | 8 – 10 a.m. | Mezzanine above the Food Court |
| West Allis | Friday | 8 – 10 a.m. | Caribou Coffee café |
Hosting the Heroes Café is one of the many ways we like to demonstrate our commitment to building relationships with guests and area organizations that help so many. With more than 7,500 associates at our stores across the state, we are honored to be able to give back to communities through event sponsorships and charitable giving to a variety of programs and organizations across the state.




