A matching gift partnership between Festival Foods and Kellogg has raised $20,000 for Wisconsin food pantries!
For every Kellogg’s Frosted Flakes® product purchased in November, Kellogg matched $1 as a donation to Festival Foods’ Food for Neighbors program, up to $10,000. In addition, Festival Foods offered to match the donation up to $10,000. With November online and in-store purchases totaling 13,500 units, Festival Foods and Kellogg are able to provide a maximum donation of $20,000.
“We share Festival Foods’ commitment to ensuring families are fed and fulfilled,” said Stephanie Slingerland, Senior Director, Philanthropy/Social Impact, Kellogg Company. “We’re pleased that as a result of this partnership, more people will have access to meals this holiday
The funds will benefit the 40 food pantries that are part of Festival Foods’ Food for Neighbors program. One hundred percent of all Food for Neighbors donations stay in the communities where they were collected.
Festival Foods began Food for Neighbors in 2004 to offer shoppers an easy way to support food pantries by donating $5 or $10 right at the checkout. Because Festival Foods doesn’t collect a processing fee, every penny of the Food for Neighbors in-store donations benefit the charities.
Food for Neighbors and Paw Away Hunger, which raises funds for pet organizations, has raised over $2 million to date, with donations in 2019 of nearly $240,000. Festival Foods thanks NBC26 AND Y100 for their media sponsorship of the Food for Neighbors and Paw Away Hunger programs in northeast Wisconsin.
To find out more about ways that Festival Foods supports the communities it serves, visit the
Festival Foods Community Involvement webpage.