A number of our stores across Wisconsin host programs aimed at gathering together veterans for coffee, donuts and conversation. Most of the programs meet 8-10 a.m. on Fridays.
Hosting the Heroes Café is one of the many ways we like to demonstrate our commitment to building relationships with guests and area organizations that help so many. With more than 7,000 associates at our stores across the state, we are honored to be able to give back to communities through event sponsorships and charitable giving to a variety of programs and organizations across the state.
The Heroes Café began in 2011 at the former Spiegelhoff’s SuperValu in Kenosha. Festival Foods, which acquired the SuperValu and built a new store nearby in 2013, offered to continue the American Heroes Café inside the new store. Today, dozens of veterans stop by the Festival Foods-Kenosha community conference room each week.