A number of our stores across Wisconsin host programs aimed at gathering together veterans for coffee, donuts and conversation. Our stores that offer this program are in: Baraboo, Janesville, Kenosha, Menasha, Neenah, Portage, Sheboygan, Tomah, Somers, La Crosse-Village and the store on University Avenue on Green Bay's north side.
Our stores in Fond du Lac and on Birch Avenue in Eau Claire and the store on North Clairemont in Eau Claire are all starting their Heroes Cafe on Nov. 9. We recently took over operations at the Festival Foods in Mauston and that location will begin offering a Heroes Cafe program starting on Dec. 7.
Most of the programs meet 8-10 a.m. on Fridays. A few exceptions:
- They're 8 a.m.-noon each Friday in Kenosha.
- The program in Tomah happens from 8-10 a.m. each Thursday.
- In Sheboygan, they're held the first and third Friday of each month.
- At our La Crosse-Village store, veterans get together the second Friday of each month.
- A group of veterans meets each Friday outside of our store called Lakeside Foods in Paddock Lake between Memorial and Labor Day.
Hosting the Heroes Café is one of the many ways we like to demonstrate our commitment to building relationships with guests and area organizations that help so many. With more than 7,000 associates at our 31 stores, we are honored to be able to give back to communities through event sponsorships and charitable giving to a variety of programs and organizations across the state.
The Heroes Café began in 2011 at the former Spiegelhoff’s SuperValu in Kenosha. Festival Foods, which acquired the SuperValu and built a new store nearby in 2013, offered to continue the American Heroes Café inside the new store. Today, dozens of veterans stop by the Festival Foods-Kenosha community conference room each week.