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Festival Foods

FESTIVAL FOODS:

70 YEARS OF FAMILY, FUN & FOOD

For more than 70 years, Festival Foods has fueled a culture of excellence — from positively impacting communities to ensuring quality products and an exceptional experience. It's a place where customers are guests and associates are family. It's a place where family, fun and food come together. It's a place where the successes of the last 70 years fuel an ongoing passion for the next 70. Take a look:

    • Today
      Festival Foods — family and employee-owned — operates 25 grocery stores with a commitment to provide exceptional food and an extraordinary experience for years to come.
    • Today
    • 2016
      Festival Foods will open the Green Bay North location in December.
    • 2016
      Festival introduced a new company slogan: "...it's the little things." In the grocery world, big things are important. Extraordinary food, exceptional experience – we understand we have to get that right. But at Festival, we know that true success comes from ...the little things.
    • 2016
    • 2016
    • 2016
      Festival Foods opens in Somers, Wisconsin.
    • 2016
      Festival Foods opens in Menasha, Wisconsin.
    • 2016
    • 2016
    • 2016
      Festival Foods opens in Madison, Wisconsin.
    • 2015
      Festival Foods opens in Janesville, Wisconsin.
    • 2015
    • 2014
    • 2014
      The Festival Foods team grew to over 5,000 associates — and counting.
    • 2014
      Festival Foods opens in Mount Pleasant, Wisconsin.
    • 2014
    • 2014
    • 2014
      Festival Foods opens in Fort Atkinson, Wisconsin.
    • 2013
      Festival Foods opens in Kenosha, Wisconsin.
    • 2013
    • 2012
    • 2012
      Festival Foods opens in Neenah, Wisconsin.
    • 2011
      Festival Foods opens La Crosse Village location in Wisconsin.
    • 2011
    • 2011
    • 2011
      Festival Foods opens in Sheboygan, Wisconsin.
    • 2010
      Festival Foods opens in Suamico, Wisconsin.
    • 2010
    • 2008
    • 2008
      Festival Foods opens in Manitowoc, Wisconsin.
    • 2007
      Festival Foods held the first annual Turkey Trot - a Thanksgiving Day tradition for runners, walkers and dogs of all ages. Benefiting the local YMCA and Boys & Girls Clubs, this community event is the perfect guilt-free solution for eating your weight in mashed potatoes.
    • 2007
    • 2007
      Festival Foods opens in Fond du Lac, Wisconsin.
    • 2007
      Festival Foods opens Appleton Northland location in Wisconsin.
    • 2007
    • 2006
    • 2006
      Festival Foods opens Appleton Darboy location in Wisconsin.
    • 2006
      Festival Foods opens La Crosse Copeland location in Wisconsin.
    • 2006
    • 2006
    • 2006
      Dave's son Mark Skogen — a third generation family member — became CEO. Mark continues to serve as Festival Foods President and CEO.
    • 2005
    • 2005
      Festival Foods converts the Skogen's IGA location in Holmen, Wisconsin to a Festival Foods.
    • 2003
      Festival's Boomerang Principle was born — every business decision made at Festival Foods is based on the question, "Will it bring the guest back?"
    • 2003
    • 2003
    • 2003
      Festival Foods opens in Eau Claire, Wisconsin.
    • 2002
      Festival Foods opens in Oshkosh, Wisconsin.
    • 2001
    • 2001
      Festival Foods opens in De Pere, Wisconsin.
    • 1999
      Festival became a Servant Leadership Company. What does that mean? It means associates and management alike work "side by side" to ensure each individual has everything they need to succeed within their position.
    • 1999
    • 1998
    • 1998
      The Festival "Big Cart" — the largest shopping cart in the world, standing 12.5 feet high and 18 feet long — made its first appearance.
    • 1998
      Festival Foods opens Green Bay East location.
    • 1997
    • 1997
      Festival Foods sponsors an annual fireworks shows across the state. Today, Festival Foods sponsors an annual fireworks show in 18 cities in Wisconsin.
    • 1995
      Festival Foods opens a location on the west side of Green Bay.
    • 1995
    • 1993
    • 1993
      Festival Foods introduced Ribs on a Stick — a favorite for tailgate-goers and family dinner alike. Made out of boneless center cut pork loins, they're split and skewered in plain or marinated varieties and are great on a grill or in the oven.
    • 1993
      Festival Foods opens in Marshfield, Wisconsin.
    • 1990
    • 1990
      The Skogen family identified a shifting trend in consumer buying habits and decided a change of store format was best for the company's future. The first Skogen-owned Festival Foods grocery store was opened in Onalaska.
    • 1989
      Dave Skogen was named the national IGA Retailer of the Year award.
    • 1989
    • 1987
    • 1987
      Adding to a growing number of signature items, the Skogen family created a premium quality blend of lean meats and savory spices researched from the Old World recipes of German sausage makers. This meaty recipe was proudly named Oktoberfest Brats. Smothered with tangy kraut and spicy mustard or sizzling solo in a river of red ketchup - this quickly emerged a brat lover's brat!
    • 1974-82
      The company grew to seven Skogen's IGA stores in Wisconsin and Dave Skogen was named president of the company.
    • 1974-82
    • 1975
    • 1975
      The very first Skogen's Independent Grocers Alliance (IGA) opened in Onalaska's Center 90 shopping center. Paul's son, Dave, joined the family business and was committed to operating with a hands-on philosophy.
    • 1946
      With only $500 of borrowed money and a lot of enthusiasm, Paul and Jane Skogen opened a 3,000 square foot grocery store that was attached to their house in Onalaska, Wisconsin.
    • 1946
  • Years