Skogen’s Festival Foods announced Adam Whitney has joined its senior leadership team as Senior Vice President of Merchandising and Marketing.

Whitney brings leadership experience spanning the grocery, general merchandise, convenience and online channels. Adam has served in vice president roles that encompassed Merchandising & Category Management, Financial Planning, Private Label, Store Operations, Loyalty and Rewards, Compliance, Pricing and Strategic Planning.

“With 25 years of retail experience for Fortune 100 organizations, Adam brings a wealth of knowledge and expertise that will play a pivotal role in strategically leading our Merchandising and Marketing functions,” stated Randy Munns, Executive Vice President and COO of Festival Foods. “We have every confidence that Adam will prove to be a valuable asset and seamlessly integrate into the leadership team.”

Whitney shared his enthusiasm about the new role, saying, “Throughout my career, I have worked collaboratively with internal teams and the supplier community to create solutions and data-led marketing strategies that benefit our customers and communities. I am looking forward to that same collaboration at Festival.”

Whitney earned a Bachelor of Arts in Psychology from University of Michigan-Ann Arbor.