Festival Foods is pleased to share the news of Crystal Seiler’s promotion to the role of Vice President of Finance.

Crystal Seiler, recently recognized as a Rising Star in Progressive Grocer’s 2023 Top Women in Grocery awards, joined Festival Foods in 2020 as Finance Director, bringing over 15 years of experience to the position. In her time with the company, Seiler has made significant contributions including spearheading the transformation of finance and accounting functions to deliver precise and insightful financial information. She also led the team to select, trial, and pilot cash recyclers and holds a key leadership position in the implementation of Symphony Retail AI for Festival Foods.

Kirk Stoa, Executive Vice President and Chief Financial Officer at Festival Foods, expressed his confidence in Seiler for her new role, stating, “Crystal’s promotion to Vice President of Finance is the result of the positive impact she’s made on our company thus far, and I’m confident she will continue to contribute to our financial strategies and the continued success of our organization.”

The company also recognizes Seiler’s continuous dedication, leadership, strategic thinking, and deep understanding of finance management. As Vice President of Finance, Seiler will play a critical role in constructing and leading financial strategies to continue the success of Festival Foods.