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Festival Foods

The Festival Foods Difference

Extraordinary Food. Exceptional Experience.

First Festival Foods

With only $500 of borrowed money and a lot of enthusiasm, Paul and Jane Skogen opened a 3,000 square foot store that was attached to their house in Onalaska, Wisconsin in 1946. Today, the family- and employee-owned company operates more than 20 full-service, state-of-the art supermarkets and employs more than 5,000 full and part-time associates.

At Festival Foods, our customers are our guests. And although our story started years ago, we still operate with the same servant leadership philosophy and the same care for our guests as we did when there was just one store.

With family at our core, our goal is to give each and every guest the personal attention and support we would expect for our own families. We go above and beyond to ensure our products and services meet our guests' high expectations. It all boils down to the "Boomerang Principle." Every business decision we make is based on the question, "Will it bring the guest back?"

  • Festival Foods Boomerang Principle
  • The Festival Foods Boomerang Principle
    Every business decision we make is based on the question, "Will it bring the customer back?"

The People Behind It All

Yes, our job is to bring you quality products and an exceptional experience. But, we also strive to provide value and enrich the lives of our guests and neighbors above and beyond just groceries. When you step foot in your neighborhood Festival Foods, you'll be quick to note a few smiling faces or a genuine 'hello.'

Just like our guests, Festival Foods' associates are not only experts, they're family. You'll often find them out and about in the community with events like the Festival Foods Turkey Trot and community fireworks. In our stores, they're around to help with product suggestions and insights and, of course, offer a helpful smile when you walk through the aisles of our stores. We select each associate based on his or her passion, knowledge and service to our guests.

Interested in joining the Festival Foods team?

We offer all of our associates flexible scheduling in a fun and clean environment. We are always looking for motivated, energetic people to join our team.

Apply Now

Our History

  • festival history

    festival history

  • From 1946 to 1974, the Skogen family acquired a number of small IGA stores and in 1979 it added the Red Owl store in Holmen, Wis. Paul Skogen passed away in 1976 at which point his son, Dave, along with Dave's wife, Barb, oversaw company operations.

    In 1990, the Skogen family identified a shifting trend in consumer buying habits and decided a change of store format was best for the company's future growth. On June 28, 1990, they opened their first Festival Foods store in Onalaska. In 1992, Dave's son Mark joined the company full time. Together, Dave and Mark led Festival Foods to unprecedented growth by opening additional stores across Wisconsin in Marshfield, Green Bay, Bellevue, De Pere, Oshkosh, Eau Claire and Holmen.

    Dave transitioned to Chairman of the Board in 2006 and continues to be active in the company. With that change, Mark became CEO and President and he has carried on the tradition of success built by his father and grandfather. Since 2006, Festival has opened stores in La Crosse (Copeland Avenue), Appleton (Darboy), Appleton (Northland Avenue), Fond du Lac, Janesville, Madison, Manitowoc, Neenah, Suamico, Sheboygan, La Crosse (Village Shopping Center), Kenosha, Mount Pleasant and Fort Atkinson.

Welcome To The New!

Let us show you around!