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Skogen’s Festival Foods to purchase the Festival Foods in Mauston, Wisconsin
Festival Foods storefront


Skogen’s Festival Foods today announced plans to purchase the Festival Foods in Mauston, Wisconsin. The store has been owned and operated for five generations by the Donald Burnstad family in a separate Festival Foods franchise. Skogen’s Festival Foods, which operates 31 other locations throughout the state, expects to begin operations Nov. 2.

Mark at Holmen

Mark Skogen, president and CEO of Skogen’s Festival Foods, said the company is eager to welcome the Mauston Festival Foods associates into the Skogen’s family of stores.


“The Burnstad family has done an excellent job managing this store for many years,” Skogen said. “We are honored to have this opportunity to continue the tradition they started in the Mauston community.”


Skogen added that the Mauston area represents a key opportunity to better serve the company's growing customer base throughout Wisconsin.


The Burnstad family began its grocery business in Tomah in 1944, just two years before the Skogen family opened its first store in Onalaska. Both businesses began in small, corner stores. In 1965, the Burnstad family business expanded to Mauston.


“We have deep roots in the community of Mauston, and we want to thank everyone who has supported our family and our business for so many years,” said Cindy Bolton, co-owner of the Festival Foods in Mauston. “We are pleased to be able to transition the store to another family who puts customers and communities first.”


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