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Festival Foods

Remembering Victor


Our Festival family is saddened by the recent loss of our friend and fellow associate Victor Montoya. Victor worked the meat service case for more than 16 years, most recently at our Green Bay East store but also serving guests at the West Mason store for many years as well. Much like our icon-status associate Marty Matchey at the Onalaska meat service case, Victor was well known and always willing to connect with guests to provide helpful tips about meat and seafood preparation.

The passing of a teammate always hits home and the impact Victor made on me and our company had me reflecting on two specific things:

Our meat service counter team is so important to our business. Our associates offer tips on meal preparation, ideas for meals, a joke or two, and hopefully always a friendly smile. Finding the time to prepare a meal is more challenging today than ever before for busy families and when our associate can help guests in that way we know it’s appreciated. I can only imagine how many suppers Victor had a hand in planning during his time behind the service case.

Victor’s passing also reminded me of how fragile life can be and that we should appreciate every day we have here on earth. Our Festival team is nearly 5,000 associates strong these days and it is inevitable that there will be unfortunate circumstances that take a teammate away from us before their time. I have a habit of keeping the  departed teammate’s information in my contact list so that when I come across their name it serves as a reminder of the fragility of life and the positive impact they had at Festival.

Victor may be physically gone from Festival, however he has joined the ranks of those who help us remember to appreciate each day we have! Rest in peace Victor.


Victor #festfoods

Victor #festfoods

How many of you were treated to this face over the years? Victor was always good for a laugh

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