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2017 Red Kettle campaign kickoff at Festival Foods


Festival Foods is pleased to again partner with the Salvation Army to host the Red Kettle Campaign at our 28 stores across Wisconsin beginning this month.

Money raised during the campaign stays local in each community and is used by the Salvation Army to provide assistance throughout the year to neighbors who face poverty, sickness, unemployment and rising expenses.

In 2016, Red Kettles at Festival Foods brought in a total of $479,000, an increase of more than $35,000 from the year before. Our family- and employee-owned company also encourages our associates to promote the campaign and volunteer as bell ringers.

Want to volunteer to ring bells at a particular community this holiday season? Want to ring bells at a Red Kettle inside one of our stores across Wisconsin? Links to sign up are below:

- The Appleton area, including our store on Northland Avenue, Menasha and Neenah. 

- The Green Bay area, including those in the city of Green Bay as well as Suamico and De Pere. 

- The La Crosse area

- Marshfield 

- The Eau Claire area, where two of our stores will be opening in December

- Fond du Lac 

- Manitowoc 

- Sheboygan 

- Mount Pleasant 

- Kenosha, Somers and our Lakeside Foods store

- Janesville 

- Madison 

- Want to ring bells in Oshkosh? Call Shari at (920) 232-7660

- Want to ring bells in Fort Atkinson? Call Jill at (262) 993-3701

- Want to ring bells in Portage? Call the Kettle Hotline at (608) 617-3237 

- Want to ring bells in Baraboo? Email 

We've planned a few special events to celebrate the start of this year's campaign. They're scheduled for:

- Nov. 10 at our four La Crosse stores, which will feature music, celebrity bell ringing and The Big Cart at our La Crosse-Village location

- Nov. 10 at our Appleton store on Northland Avenue

- Nov. 18 at the Sheboygan Festival Foods, which will feature a Chili Cookoff  from 11 a.m. to 3 p.m. as well as hot chocolate, a bounce house AND the bell ringing miniature horse named Tinker

Throughout the campaign, you'll  find special signage in our stores, where we offer guests the option of adding a $1 or $5 donation to their grocery totals during checkout. One hundred percent of donations are passed on to the Salvation Army.

"Festival Foods is proud to promote the Red Kettle Campaign in our stores again this year," said Festival Foods President and CEO Mark Skogen. "We know that many of our guests want to support the effort but don't always have cash on them, so we hope that offering to add on to their grocery totals is a convenient option that will increase the funds raised for those in need in our local communities."


Volunteers are critical to the campaign's success, and online bell-ringing registration site is now open online here. One- and two-hour shifts between 8 a.m. and 9 p.m. are available and may vary by location.

New this season: Expanded bell-ringing hours until 9 p.m. at many kettle locations. There also are additional one-hour shifts to accommodate volunteers' busy schedules. The Salvation Army encourages individuals, families, churches, civic groups and corporations to consider volunteering this year.

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