The Festival team is committed to practicing our “Boomerang Theory”. Our associates are empowered to make decisions and take actions that will “bring the customer back”. And we can’t do it alone.
We have developed such great vendor partnerships over the years and they have been so instrumental to the success of our company. Without their continued partnerships and commitment in helping us deliver a premiere shopping experience for our guests we would not be able to open new stores. I can’t begin to tell you how hard these people work in our stores.
I received a great reminder of this as we opened up our 14th Festival Foods store in Suamico this past weekend. There were countless sales representatives there helping us greet guests and stock our shelves. They were there all weekend giving us support and extra help in our aisles, coolers and freezers. I see their dedication to serving our guests each and every day. Just because they don’t have a Festival shirt on doesn’t mean they don’t take the time to help walk a guest to a product or clean up a mess on the sales floor.
We receive great feedback from many of our guests. Some say thank you in person, others via a quick email using our feedback form. I encourage all of you to say “thank you” to one of our vendor partners when you see them in our stores. Many spend countless hours working to keep our shelves full. They are not just great business partners, but in many cases, they have become good friends to all of us. I raise a glass to each of you valued business partners and thank you for all you do! We appreciate you!