Our Janesville location is set to open Friday, Oct. 30. The store at 2233 Humes Road was previously home to Kmart. But it feels like we've been part of the community for a long time. In July, we teamed up with Rock Aqua Jays to bring the Festival Foods Fireworks show to the Independence Day on the Rock celebration.
Earlier this month, we hosted Pumpkin Blowout in the parking lot of the Janesville store. Even though that store wasn't open, we wanted the community to experience the fall festival we host each year as a way to say thanks to our guests.
Nothing says fall like a ton of pumpkins and plenty of kids' activities.
Getting ready for Pumpkin Blowout in southeastern Wisconsin gave us a great opportunity to visit Schroeder Produce, a third-generation farm in nearby Cambridge who not only supplied some great-looking pumpkins for the event earlier this month, it also will provide local produce to our stores in both Janesville and Madison when our store near the state Capitol opens.
We started working with farmer Richard Schroeder when we opened our location in Fort Atkinson. The farm grows everything from peppers to tomatoes to strawberries to corn and its close location to our stores in that region means that fresh produce goes directly from the fields to our stores in just hours.
We're also developing a very unique store in Madison. Our location at 810 East Washington, which is just down the street from the state Capitol building, is the first of its kind for our company. We'll still be bringing great food from local farmers for "not a lotta money," but in a much different venue than our other locations across Wisconsin.
From the glossy cement floors to the re-purposed ash trees, this space is as unique as the city its located.
We worked with Madison-based WholeTrees Architecture & Structures to re-purpose large ash trees in place of steel columns to achieve a great looking, unique store in the process. The city of Madison ordered the trees to be harvested due to concerns about the emerald ash borer infestation. And we were happy to help re-purpose the trees and give them a great home.
The store will be housed in the Galaxie complex, which also includes an urban condominium development. Guest parking will be included in an attached parking ramp as opposed to a large open lot, which is definitely something new for us. While there will be plenty unique things about our store in Madison, we'll be providing the same great offerings when it comes to fresh, quality products in a clean store full of friendly associates.
This is what the finished product will look like.
And we didn't want to waste time getting to know our new neighbors and Madison so we started those greetings in a big way this summer by sponsoring the first-ever Festival Foods Shake the Lake celebration.
We're really looking forward to spending much more time together, Madison!