The Boomerang Theory is not only about bringing our customers back… it’s also about bringing our vendor partners back and showing appreciation for all they do in helping us on our quest to be Wisconsin’s leading grocer. In this fast paced world it is easy to forget or not take the time to recognize those that work hard behind the scenes. I have written previously about the great vendor partnerships we have developed over the years. Our vendors are so instrumental in the success of our company that it makes me feel good to know that we have found a small way to show them how appreciative we are.Our vendors are up early and work long days so we decided to serve them breakfast twice a year. Our deli department prepares a delicious hot breakfast buffet that includes eggs, pancakes, bacon, sausage and all the fixin’s. These men and women are used to working a very tight schedule and are busy every minute of the day so we actually have to convince them to take a well-deserved break! It’s a great opportunity for them to socialize with each other and for us to let them know that their hard work doesn’t go unnoticed. As shoppers, you might not think about how the shelves get filled but these folks are a key component in helping us deliver a premiere shopping experience for everyone. Thank you to all of our vendor partners for all you do. Your hard work is appreciated!