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Heroes Café Coming to Festival Foods in Neenah
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American flag dessert

We are thrilled to announce that our Neenah store will begin hosting its own Heroes Café for area veterans on Friday, March 10. The store, located at 647 S Green Bay Road in the Fox Valley, will host the event in its community conference room, located above the Deli from 7–11 a.m. each Friday after March 10. An elevator, located between the meat and deli departments, allows access to the community room. Stairs are also nearby.

The get-together is an opportunity for our associates to host veterans in the community. There, they’ll get to meet fellow veterans, share stories and enjoy coffee as well as freshly baked treats on us!

veterans at Heroes Café

“We would like to invite veterans to our store every Friday to show our appreciation for their service and sacrifice to our great country," said Rick Vanderloop, the director of the Festival Foods in Neenah.

As part of the kickoff, the local American Legion will be honoring Festival Foods at 2 p.m. Wednesday, March 8, with a flag to be kept at the meeting site, 647 S Green Bay Road in Neenah.

“We are honored that the American Legion is donating a flag to our store so our veterans who attend the American Heroes Café will always see it when they visit," said Rick Vanderloop, Store Director of the Neenah Festival Foods. "We would like to thank the American Legion for this thoughtful gesture."

Neenah joins a handful of Festival Foods locations that also offer a Heroes Café each Friday, including our store on Green Bay’s north sideKenoshaJanesville and Menasha

On Friday, March 3, associates from our Green Bay store on University Avenue will meet with local VFW leaders who want to express their gratitude for our efforts to provide a place for veterans to gather in the community. Check out the festivities in the morning over on our Instagram account!

Hosting the Heroes Café is one of the many ways we like to demonstrate our commitment to building relationships with guests and area organizations that help so many. With more than 6,500 associates at our 25 stores, we are honored to be able to give back to communities through event sponsorships and charitable giving to a variety of programs and organizations across the state.

a veteran at Festival Foods

The Heroes Café began in 2011 at the former Spiegelhoff’s SuperValu in Kenosha. Festival Foods, which acquired the SuperValu and built a new store nearby in 2013, offered to continue the American Heroes Café inside the new store. Today, about 50 veterans stop by the Festival Foods-Kenosha community conference room each week. 

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