Festival Foods looks to expand its business to Janesville, Wisconsin, where the company plans to open a 77,000-square-foot store later this year, subject to the issuance of a conditional use liquor license, survey approval and building permits. Those are all expected to be completed by the end of April.
Festival Foods intends to purchase a vacant building located at 2233 Humes Road in Janesville. The building was previously home to a Kmart that has since shut its doors. Festival Foods will demolish that structure and build a new store that will open in the fall.
The store, which will be Festival Foods’ 22nd location in Wisconsin, will offer natural and organic foods, fresh sushi, a healthy-choices salad and hot food bar, an extensive deli as well as a great meat selection and catering services. The store will operate 24 hours a day and employ an estimated 250 associates.
Similar to many of the company’s newest stores, the Janesville location will feature “green” equipment including LED and motion sensor lighting. The store will also have a seating area above the deli, a community conference room and a Tot Spot, which is Festival Foods’ supervised in-store child care service.
“Janesville represents a key opportunity to expand our business and to better serve the growing number of our guests throughout the state. We are honored to become a member of this wonderful Wisconsin community, and we are excited about the economic impact that this new store will bring both through new construction and as an ongoing business operation for many years to come,” said Mark Skogen, President and CEO of Festival Foods.
“The new store will exemplify Festival Foods’ continuing commitment to selection, pricing and service excellence,” Skogen said. “In today’s marketplace, consumers have high expectations for the value they receive for their money as well as how they are treated. We are excited about the opportunity to offer Janesville guests value-driven pricing, a wide selection that includes healthy choices, and a great shopping experience.”
More details about this store will be announced as they become available.