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Festival Foods’ weekly veterans program starts in Green Bay
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Festival Foods this month will bring its American Heroes Café, a weekly gathering for area veterans, to its store on Green Bay’s north side located at 2430 University Avenue.

Festival Foods will bring its American Heroes Café, a weekly gathering for area veterans, to its store on Green Bay’s north side located at 2430 University Avenue.

Beginning Feb. 17 and then continuing each Friday after that — from 8 a.m. to noon — Festival Foods will provide complimentary coffee and donuts to veterans in the community conference room, located above the deli. All veterans are welcome each week to meet fellow veterans, share stories, and enjoy freshly baked treats and coffee.

Hosting the American Heroes Café is one way Festival Foods demonstrates its commitment to building relationships with guests and area organizations that help so many. With more than 6,500 associates at its 25 stores, Festival Foods is honored to be able to give back to its communities through event sponsorships and charitable giving to a variety of programs and organizations across the state.

veterans at American Heroes Cafe

The American Heroes Cafes began in 2011 at the former Spiegelhoff’s SuperValu in Kenosha. Festival Foods, which acquired the SuperValu and built a new store nearby in 2013, offered to continue the American Heroes Café inside the new store. Today, about 50 veterans stop by the Festival Foods-Kenosha community conference room each week. Last year, the company added cafes inside its Janesville and Menasha stores.

“Inviting veterans to our store every Friday is one way we can thank them for sacrificing so much for each of us,” said Rick Teegarden, store director of the Green Bay-North Festival Foods.

American Heroes Cafe in Festival Foods

An elevator, located between the meat and deli departments, allows access to the community room. Stairs are also nearby.

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