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  • Festival Foods-Village welcomes veterans at new Heroes Cafe offering
Festival Foods-Village welcomes veterans at new Heroes Cafe offering
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Patriotic singers at Festival Foods location on the north side of Green Bay

We're welcoming area veterans to attend our American Heroes Café from 7-11 a.m. the second Friday of each month at our La Crosse-Village location, 2500 State Road.

The next event is Friday, Dec. 8. We'll provide complimentary coffee and donuts for the event, which will be held in the store's conference room on the second floor. Area veterans are welcome to drop in and enjoy conversation with their comrades in a casual setting.

Hosting the American Heroes Café is one way, we think, we demonstrate our commitment to building relationships with guests and area organizations that help so many. With more than 7,000 associates at our 29 stores, we're honored to be able to give back to our communities through sponsorships and charitable giving to programs and organizations in Wisconsin.

The American Heroes Cafes began in 2011 at the former Spiegelhoff’s SuperValu in Kenosha. Festival Foods, which acquired Spiegelhoff’s SuperValu and built a new store nearby in 2013, offered to continue the American Heroes Café inside the new store.

In recent years, our incredible associates have added cafes at our stores in Janesville, Baraboo, Neenah, Menasha and Green Bay-University Avenue stores.

“Inviting veterans to our store every month is one way we can thank them for sacrificing so much for each of us,” said Mike Gates, director of the La Crosse-Village store.

An elevator, located near the main store entrance, allows access to the second floor conference room. Stairs are also nearby. 

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