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Festival Foods uses produce display to create Super Bowl excitement


Green Bay, Wis. (Feb. 3rd, 2011) – Festival Foods’ Green Bay East Store has taken a creative approach to building excitement for this Sunday’s Super Bowl between the Green Bay Packers and Pittsburgh Steelers.

Ben Melcarek, produce manager at the Green Bay East Store, and several of his associates in the store’s produce department have created a display that spells out in four-foot high letters “G XLV S,” using a “G” to denote Green Bay, an “S” for the Steelers, and “XLV” for the 45th annual edition of the Super Bowl.

In creating the display, which runs about 20 feet long, Melcarek and the other department associates used green and yellow peppers for the “G,” tomatoes and ripened avocados for “XLV,” and yellow peppers and bags of pistachio nuts for the “S.”

Melcarek said they got the idea for creating the Super Bowl display after doing a similar display for the NFC Championship Game between the Packers and the Chicago Bears.

“We took down the Packers-Bears display right after the Packers won and put up the Super Bowl display later the same day,” Melcarek said, noting that the Super Bowl display is generating lots of enthusiastic responses from customers.

According to Mark Skogen, president and CEO of Festival Foods, the display is a chance for the store’s associates to share in the fun and build-up of the Super Bowl with shoppers. “This is a great way to create excitement and enthusiasm for this global event that this year includes our very own Green Bay Packers. We are thrilled for the Packers and feel privileged to operate our stores in this wonderful city and state that have long been an important part of the Packers’ tradition,” Skogen said.

About Festival Foods

Festival Foods is a family-owned company that currently operates 14 stores in Wisconsin and employs more than 3,800 full and part-time associates. Festival Foods has stores in Green Bay (2), De Pere, Suamico, Appleton (2), Oshkosh, Fond du Lac, Manitowoc, Marshfield, Eau Claire, Holmen, Onalaska and La Crosse. In addition, Festival Foods will be opening new stores in Sheboygan and La Crosse later this year. The company also owns and operates The Marq, a catering business that serves the Northeast Wisconsin area.

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