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Festival Foods Turkey Trot changes location in Coulee Region


We’re excited to let you know that this year’s Coulee Region Festival Foods Turkey Trot will start and finish at a new location – the Onalaska Omni Center, 255 Riders Club Road, Onalaska.

This is a move we think will better serve the Coulee Region and provide an improved experience along with new courses. The Turkey Trot begins at 8 a.m. Thursday, Nov. 24. Participants may choose a five-mile or two-mile walk or the Dog Jog, a separate group just for dogs and their owners.


In its ninth year, the Festival Foods Turkey Trot has become an annual Wisconsin Thanksgiving Day tradition for individuals and families across the state. Nearly 30,000 people across the state laced up their running shoes for the 2015 Festival Foods Turkey Trot, making it the state’s largest running event based on registered participants.

turkey trot fans

This year, the event will debut in Madison and Janesville, joining the Coulee Region and the communities of Appleton, Eau Claire, Fond du Lac, Green Bay, Manitowoc, Marshfield and Oshkosh. Participants will enjoy upbeat music and receive a high-quality, long-sleeved T-shirt before the race as well as a Festival Foods pumpkin pie at the finish line.

Madison team

All proceeds benefit local Boys & Girls Clubs and YMCAs in the communities where the Festival Foods Turkey Trots are held. Those organizations provide event volunteers in return for monetary proceeds. Volunteers offer a variety of services such as taking photographs, helping with registration and distributing water and pies to participants. You can still sign up as a volunteer online here.

The 2015 event raised $280,000, and over the span of its eight years, fundraising has totalled $1,570,000.

“We look forward to this year’s new race location in the Coulee Region,” said Mark Skogen, President and CEO of Festival Foods. “Each year it amazes me how much this event continues to impact the community. The energy of both running and walking participants, the leadership of the volunteers and the ongoing commitment from event sponsors truly bring our communities together for a fun-filled morning.”

Details of the 2016 Coulee Region Festival Foods Turkey Trot – such as course maps and parking information – can be found online here. The event is only $25 for adults and $20 for participants under age 18 until Nov. 20. Children in strollers are free. 


What do you think of this year’s shirt?



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