We're baaaaaack. In Madison, that is. For the Festival Foods Shake the Lake. After a successful inaugural event, we're thrilled to be back in the Madison area by sponsoring the Festival Foods Shake the Lake on June 25. The free community celebration will be managed by the Madison Mallards. Festival Foods Shake the Lake is set for Saturday, June 25, 2016 and will feature live music, food and family activities beginning at 4 p.m. on John Nolen Drive between Broom St and Blair St. The event will conclude with Wisconsin’s largest fireworks display, the Festival Foods Fireworks show, starting at 10 p.m. Festival Foods Shake the Lake is a partnership between the Wisconsin-based family grocer, the Madison Mallards and the Madison Parks Foundation. The rain date is Sunday, June 26, 2016. Last year’s event resulted in a $3,000 donation to the Madison Parks Foundation. "Getting involved and finding ways to support events that bring community members together is something we're proud of at Festival Foods. Our sponsorship of Shake the Lake is a great example of our commitment to do just that here in the Madison community." said Mark Skogen, President and CEO of Festival Foods Festival Foods employs approximately 5,300 people at its 21 stores around the state and has headquarters in Onalaska and De Pere. The company’s Madison location is expected to open in 2016. Paul Anderson, who will be the director of the Madison store, recently spoke to CW 57 about the grocer's role in the Festival Foods Shake the Lake event as well as other facets of the company.
Reeseville, Wisconsin-based Spectrum Pyrotechnics will provide the fireworks show. The company is one of just a few manufacturers of display fireworks left in the United States and Festival Foods Shake the Lake will feature the company’s custom work. Fireworks will be fired from multiple barges on Lake Monona in an effort to make it more personal and make the show three dimensional. The show will be choreographed to music with fireworks and effects selected to match the soundtrack. New to this year’s event will be the Festival Foods Shake the Lake Market. The Market will feature local vendors and artisans of art, crafts, furniture, collectibles and more. The Market will run from 4-8 p.m. Interested in being a vendor? You can find the application on the the Shake the Lake website or by contact the Mallards Office at (608) 246-4277. The Festival Foods Shake the Lake will once again feature live music throughout the event, headlined by national acts, which will be announced at a later date. In addition to national musical acts, the event will again feature several local phenomena that are characteristic of the unique nature of Madison, including food prepared by the Madison Area Chefs Network, the University of Wisconsin marching band, the Mad Rollin’ Dolls roller derby team, and much more. The Human Cannonball will also be returning in 2016. The full entertainment lineup will be announced throughout the spring leading up to the event. Great views of the Festival Foods Fireworks will be available on John Nolen Drive, where there will be food, beverage and family entertainment throughout the event. Reserved tickets to enjoy the spectacular views of the show from the Monona Terrace Rooftop during the event are available now for $15 at Shakethelake.org or MallardsBaseball.com. The Madison Mallards are also committed to addressing parking concerns that arose in 2015. The Mallards will be working with area lot owners and the city of Madison to ensure safe exit procedures from all Festival Foods Shake the Lake approved parking lots. An updated parking map will be released as the event gets closer. Event attendees are also encouraged to bike to the event, as adequate bike parking will be provided. EVENT DETAILS What: Festival Foods Shake the Lake When: Saturday, June 25, 2016 Time: The event and live music start at 4 p.m. and fireworks start at 10 p.m. Location: John Nolen Drive from Broom St. to Blair St. Website: shakethelake.org Monona Terrace Rooftop Party Tickets: Mallardsbaseball.com ABOUT FESTIVAL FOODS Festival Foods is a family and employee-owned company founded in 1946 as a Skogen’s IGA that began operating as Festival Foods in 1990. The company now operates under the leadership of Mark Skogen, a third generation owner and current President/CEO. Festival Foods now employs 5,300 full- and part-time associates and operates 21 full-service, state-of-the-art supermarkets throughout the state of Wisconsin and is set to open their 22nd store in Madison in 2016. Festival Foods is a culture-driven company that is committed to servant leadership, community involvement and building relationships with guests and associates. For more information about Festival Foods, visit www.festfoods.com. ABOUT THE MADISON MALLARDS The Madison Mallards are the nation’s most successful summer collegiate baseball team averaging more than 6,000 fans per game in each of the last 11 seasons. Founded in 2001 by Steve Schmitt, the Mallards employee more than 400 seasonal employees and are committed to executing affordable, family friendly community events for the people of Greater Madison.