Festival Foods is excited to bring its commitment to community involvement to the Madison area by sponsoring a newly created event on Lake Monona called Festival Foods Shake the Lake. The free community celebration will be managed by the Madison Mallards.
Festival Foods Shake the Lake is set for Saturday, June 27, and will feature live music, food and family activities beginning at 5 p.m. on John Nolen Drive between Broom St and Blair St. The event will conclude with the Festival Foods Fireworks show starting at 10 p.m. which will be one of the premiere displays in the state. Festival Foods Shake the Lake is a partnership between the Wisconsin-based family grocer, the Madison Mallards and the Madison Parks Foundation.
“We’re excited to be part of the Madison community and sponsoring a family friendly event like this ahead of our store opening later this fall is a great way to let everyone know what we’re about. Community involvement always has been and will continue to be important to us,” said Mark Skogen, President and CEO of Festival Foods. Festival Foods employs approximately 5,300 people at its 20 stores around the state and has headquarters in Onalaska and De Pere.
The company’s Madison location is expected to open later this year. Reeseville, Wisconsin-based Spectrum Pyrotechnics will provide the fireworks show. The company is one of just a few manufacturers of display fireworks left in the United States and Festival Foods Shake the Lake will feature the company’s custom work.
Fireworks will be fired from multiple barges on Lake Monona in an effort to make it more personal and make the show three dimensional. The show will be set to music with fireworks and effects selected to match the soundtrack. Festival Foods Shake the Lake will feature live bands with headliners Shovels & Rope and Charles Bradley.
In addition to national musical acts, the event will feature several local phenomenon that are characteristic of the unique nature of Madison, including; food prepared by the Madison Area Chefs Network, the University of Wisconsin marching band, the Mad Rollin’ Dolls roller derby team, as well as a bike polo exhibition.
Great views of the Festival Foods Fireworks will be available on John Nolen Dr., where there will be food, beverage and family entertainment for the duration of the event. Reserved tickets to enjoy the spectacular views of the show from the Monona Terrace Rooftop during the event are available now for $15 at Mallardsbaseball.com.
Festival Foods and the Madison Mallards are working with the city and other event partners to develop a map of additional public viewing areas outside of the event zone where spectators can view the show along with a detailed parking and event access plan, those details and more on the entertainment lineup for the event will be released in early May.
Time: The event starts at 5 p.m. with live music and activities. Fireworks start at 10 p.m. Location: John Nolen Drive from Broom St. to Blair St. Monona Terrace Rooftop Party Tickets: Mallardsbaseball.com