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Festival Foods, Purina partner to help animal shelters in Wisconsin
Paw Away Cards

Festival Foods is working with Nestlé Purina PetCare as part of a partnership that will boost food and supply levels at dozens of Wisconsin pet organizations next month.

Throughout September, every Paw Away Hunger donation received from Festival Foods guests will be matched by Purina – up to a total of $10,000. To donate, shoppers can pick up a $5 or $10 Paw Away Hunger donation card at Festival Foods checkouts or in pet food aisles and add it to their grocery totals.

Paw Away Hunger in checkouts

Festival Foods passes along 100 percent of all donations to supported animal organizations throughout Wisconsin, where all donations are distributed – in the form of products – throughout the communities where they were collected.

cat food donation

Earlier this month, we announced the expansion of the Paw Away Hunger and Food for Neighbors program to the Baraboo and Portage areas, where we recently acquired two stores. 

In addition to Paw Away Hunger, Festival Foods helps support food pantries through a sister program called Food for Neighbors. The two programs currently provide donations to approximately 40 Wisconsin food pantries and 30 Wisconsin animal organizations.

Since it began nine years ago, Paw Away Hunger has collected and distributed nearly $250,000. Last year alone, the program collected more than $47,000 for pet organizations. Food for Neighbors has collected nearly $1.2 million for food pantries since it began in 2004.

Mark making comments

“It’s such an honor to watch these programs grow,” said Mark Skogen, president and CEO of Festival Foods. “We administer these programs but it’s really about people serving people – and pets. I like to say we’re the steward who gets the money where it’s needed. The real thank you goes to those who donate at the checkouts.”

Purina will further support Wisconsin pets by providing a coupon for $1 off Beggin’ Strips to every participant who registers a dog for the Dog Jog, part of the Festival Foods Turkey Trot on Thanksgiving Day.

Turkey Trot Dog Jog


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