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Festival Foods plans to purchase Pierce's Supermarkets in Baraboo and Portage

Check this out: We're growing! Festival Foods announced on May 16 that we plan to purchase two of the Pierce's Supermarkets located in Baraboo and Portage, Wisconsin, from Angie and Dave Pierce. The Pierce family operates a third Pierce’s Market in Muscoda, Wisconsin.

Our family- and employee-owned company operates 26 other locations throughout Wisconsin, where we were born 70 years ago. We expect to begin operations at those locations in mid June under the banner Festival Foods.

Mark Skogen announcement

Mark Skogen, President and CEO of Festival Foods, said the company is eager to welcome
Baraboo and Portage Pierce Supermarkets associates into the Festival Foods family.

“We are pleased that we were able to reach an agreement with the Pierce family that will result in a continuation of family-owned grocery stores in the area now and far into the future,” he said. “We are honored to join these historic and still thriving Wisconsin communities.”

Skogen added that the Portage/Baraboo area represents a key opportunity to better serve
the company's growing customer base throughout Wisconsin.

William and Anna Pierce, great-grandparents of brother-sister business partners Dave and Angie, opened the first Pierce's Supermarket in 1924 on Walnut Street in Baraboo.


Angie Pierce, president of Pierce's Supermarkets, said she knows the Baraboo and Portage stores will be in good hands with Festival Foods, another family-owned business that mirrors her family's commitment to community involvement.

"This will be a good transition from one family to another,” Angie Pierce said, adding that she remembers standing on returnable bottle cases as her father taught her to operate a cash register. She said her family treasures the community's support of the business over the past 93 years.

"I'd also like to thank all employees, past and present," she said. "They have been more than our teammates – they are part of our family. Over the years, they helped make Pierce’s Supermarkets an important part of these two communities. We are confident that Festival Foods will carry on the tradition of providing quality products and excellent service that began with my great-grandparents."

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