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Festival Foods Partners with Acosta to Support Wisconsin Veterans
Front of Festival Foods

Festival Foods is partnering with packaged goods marketing agency Acosta to provide a $5,000 donation to two Wisconsin veterans organizations. 

Acosta is a sales and marketing agency in the consumer packaged goods industry with long relationships with high-profile brands such as Campbell’s®, Clorox® and Kellogg’s®. It markets some of the most popular brands on Festival Foods’ shelves, including Prego, Stouffer’s, Hidden Valley and Barilla,

Together, Festival Foods and Acosta together are making the $5,000 donation to the Wisconsin Veteran Trust Fund and Disabled American Veterans. The donation, along with sales on a variety of Acosta-supported products, are featured in the Festival Foods' Weekly Ad that runs April 4-April 10.

The two companies believe in the importance of providing quality services for veterans nationwide and hope the contribution makes a difference in local veterans’ lives. A handful of Festival Foods locations in Wisconsin host weekly Heroes Cafe programs, which brings together area veterans for free coffee and donuts on Friday mornings. 

Heroes cafe at Green Bay North

Interested in supporting this effort? You can buy items from a variety of Acosta-supported brands, including Campbell’s, Nestle and Welch’s, April 4-10 at all Festival Foods locations. See the items featured in this campaign online here or inside the printed Weekly Ad available in stores.

“Our service members and veterans need our support as they return home to reclaim their lives. It is important that we support not only these fine women and men but their families as well,” said Amy Fulin, a team member of Acosta and Heart For The Brave, a charitable program that supports veterans and organizations that support veterans. “We are proud to be a part of a campaign in which great brands and companies align to make a difference for local veterans and military families.”


Mark Skogen at store opening

“We are honored to join this effort to help boost support to local organizations that provide job training, advocacy, nutritional food and so much more to Wisconsin veterans,” said Mark Skogen, president and CEO of Festival Foods.


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