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Festival Foods' cookie sale turns into funding for cancer research
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pink cookies

Sales of our Bakery's signature pink and white cookies raised $2,463 for breast cancer research at the Gundersen Medical Foundation. We'll be presenting that funding to foundation officials at 1 p.m. Wednesday, Dec. 27, at Festival Foods in Holmen, located at 123 Hale Drive.

Debbie Kroner, Gundersen Medical Foundation's Associate Director of Development-Special Events, said the donation will help fund the Oncology Research laboratory of the Kabara Cancer Research Institute at the University of Wisconsin-La Crosse as well as breast cancer research by Dr. Jeffrey Landercasper. He is among those on a panel created by the American Society of Breast Surgeons that designed a “toolbox” to reduce the number of follow-up surgeries after initial lumpectomies.

Festival Foods designated $1 of each of its signature pink and white cookies packages to the fundraiser. The 10-packs of cookies were sold at all Festival Foods locations in Wisconsin throughout October, which is Breast Cancer Awareness Month. The Bakery Department at Festival Foods initiated the cookie fundraiser in 2012 and, in its five years, nearly $21,500 has been raised for breast cancer research.

"We thank our guests whose cookie purchases made this donation possible," said Mark Skogen, Festival Foods President and CEO. "Every dollar supports a great cause and directly benefits a research center that is tirelessly working to find a cure."

Festival Foods also supports breast cancer research by hosting its annual Wine & Beer Tasting event in La Crosse and by partnering with C.H. Robinson and its MelonUp!® Pink Ribbon Watermelon program, which designates a portion of melon sales to the Gundersen Medical Foundation.

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