It was with great excitement we recently announced that we will begin construction on a new state-of-the-art grocery store in Neenah, WI this summer. This new store represents opportunity for both our company and the community of Neenah alike. Now that all of the paperwork has been completed, the fun begins. The Festival Foods team will spend the better part of 2012 planning, organizing, and training in preparation for the new store opening. We put great focus on making sure associates assigned to the new location are ready to roll on day one because we know we only get that one chance to make a first impression with shoppers. Providing the value-driven pricing, high quality selection and an enjoyable shopping experience from the beginning is key to bringing customers back. Similar to our stores recently opened in Sheboygan and La Crosse, the 74,000 square foot layout in Neenah will offer a vast variety of natural and organic foods, fresh sushi, a healthy-choices salad bar, an extensive deli and meat selection, a wine and spirits shop, as well as catering services. The new store will also provide customers access to in-store banking and the Tot Spot, a fun and safe learning environment where children ages 18 months to 7 years can stay while their parents shop. New stores don’t happen by accident, so I’d be remiss not to offer a big thank you to all of the Festival Foods associates who work hard every day making our company successful so we can continue to grow. And thank you to the community of Neenah for what we know will be a great partnership into the future.
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