Here is a great blog straight from Erik Frank of the Deschutes Brewery. We had the pleasure of meeting with the Deschutes team a few weeks back to lay out a plan to get their outstanding beer to you as soon as possible. Each of our Festival Foods stores will be receiving this product in early July. This is a very exciting time and I'm truly looking forward to trying all of their beers! - Jeff Deschutes Brewery Makes Wisconsin its 26th State After Celebrating its 26th Anniversary The Wait Is Over! Deschutes Brewery has finally come to town...or rather….to the great state of Wisconsin! Like meeting someone for the first time who reminds you of your oldest friend, we can’t wait to get to know each other better over a pint! Wisconsin has been on our minds for quite some time, to be honest. Wisconsin’s fabled brewing heritage has laid a foundation for a thriving craft beer scene all over the state. We appreciate that an irresistible drink-local movement has emerged, nurtured by top-notch Wisconsin brewers like New Glarus, Lakefront, and Great Dane Pub and Brewing Company (just to name a few), along with preeminent beer festivals like the Great Taste of The Midwest, and a whole host of savvy craft beer retailers like Festival Foods. And the unsung heroes (i.e. backbone) of craft beer, like Inland, Boelter, Briess, and Northern Brewer have deep roots in Wisconsin. Together, Wisconsin craft beer businesses and craft beer lovers put Wisconsin on the “craft beer map”! It is clear Wisconsin loves great beer, which is perfect, because we love to share our beers with craft beer fans. Here at Deschutes Brewery, we strive to create amazing, balanced, drinkable beers, no matter how far we push the boundaries. As the sixth largest craft brewery in the country, distributing our beers in almost every Midwest state, we are excited to finally begin selling our beers in Wisconsin on July 1st with our distributor partner, Wirtz Beverage-Wisconsin. Our most popular beers, Mirror Pond Pale Ale (our bestselling beer) and Black Butte Porter (the bestselling craft porter in the country), are perfect examples of everyday, all-the-time, go-to beers. In addition to these fan favorites, Chainbreaker White IPA and Twilight Summer Ale will be available to slake mighty thirsts from Lake Michigan all the way to the Minnesota border. We hope you’ll join us the week of July 14-19 for several special events we have planned in Milwaukee and Madison to celebrate our introduction. More information about these events can soon be found at www.deschutesbrewery.com/events. We can’t wait to get to know you Wisconsin….and for you to get to know us. Maybe you’ll even adopt us as local. Cheers! Erik
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