Festival Foods, a family-owned company operating stores strategically throughout Wisconsin, was founded as Skogen’s IGA by Paul and Jane Skogen in 1946 in Onalaska, Wis. With only $500 of borrowed money and a lot of enthusiasm, Paul and Jane began the company which now operates 18 full-service, state-of-the art supermarkets and employs more than 5,000 full and part-time associates. Festival Foods is well-known for its “Boomerang Theory” - every business decision we make is based on the question, “Will it bring the customer back?”
Festival Foods: Past to Present From 1946 to 1974, the Skogen family acquired a number of small IGA stores and in 1979 it added the Red Owl store in Holmen, Wis. Paul Skogen passed aw
ay in 1976 at which point his son, Dave, along Dave’s wife, Barb, oversaw company operations.
In 1990, the Skogen family identified a shifting trend in consumer buying habits and decided a change of store format was best for the company's future growth. On June 28, 1990, they opened their first Festival Foods store in Onalaska. In 1992, Dave’s son Mark joined the company full-time. Together, Dave and Mark led Festival Foods to unprecedented growth by opening additional stores across Wisconsin in Marshfield, Green Bay, Bellevue, De Pere, Oshkosh, Eau Claire and Holmen.
Dave transitioned to Chairman of the Board in 2006 and continues to be active in the company. With that change, Mark became CEO and President and has carried on the tradition of success built by his father and grandfather. Since 2006, Festival has opened stores in La Crosse (Copeland Avenue) , Appleton (Darboy), Appleton (Northland Avenue), Fond du Lac, Manitowoc, Neenah, Suamico, Sheboygan, La Crosse (Village Shopping Center) and Kenosha.