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Festival Foods

Mission & Values

Built to serve.

At Festival Foods, we're not simply selling groceries. We are on a mission!

We believe we can positively impact the lives of those we interact with. Our guests, our associates, and our communities should be better each time we interact with them. Whether serving a new guest visiting our store for the first time, or a loyal guest speaking with their favorite cashier, we have our mission of service in mind. Whether interviewing an associate who's looking for their first job, or coaching the dedicated professional building a career with us, we have our mission in mind. That service mindset is also our front and center when we're speaking to community leaders looking for financial support for their organizations or we're watching kids enjoying fireworks on the Fourth of July with their families.

  • Festival Foods grocery store employees
  • Our Mission Statement

    To develop a team of associates dedicated to providing our guests with a clean store, friendly people, quality products, and an enjoyable shopping experience for "not a lotta money."

    We also are committed to constantly improving our existing stores, and bringing the Festival Boomerang experience to more communities because of our passion to serve others. As a result, we have the following Vision Statement.

Vision Statement

Festival Foods will be Wisconsin's leading and most innovative grocer. We will consistently deliver the best shopping experience, be the best place to work, and make a positive impact in the communities we serve.

Festival Foods is a culture-driven company.
"Culture-driven people-centered organizations grow for one reason … to enrich the lives of others." -Dan Sanders

People and relationships make the difference in our business. Our guests, our associates and the people in our community are important to us. As a culture-driven, people-centered business, our values define our culture and guide our decision-making.

Culture-driven people-centered organizations grow for one reason … to enrich the lives of others.
-Dan Sanders

Our Five Values
  1. Servant Leadership

    The team at Festival Foods utilizes a servant leadership model. To lead is to serve the legitimate needs of others. Our servant leaders are of good character and high integrity. We work toward common goals, removing obstacles, and getting work done through others by positively influencing them.

  2. Execution

    The Team at Festival Foods gets things done and we get them done with excellence! We exude passion and focus and have a sense of urgency in our day-to-day work.

  3. Community Involvement

    We value people and building relationships with them. Involvement and enriching lives in our community and with our guests, associates, and business partners is essential to who we are.

  4. Associate Development

    We have a passion for and strong commitment to developing our associates both personally and professionally. We believe that "good enough never is" and value the pursuit of excellence in our daily lives.

  5. Service

    The Festival team is committed to practicing our "Boomerang Principle." Our associates are empowered to make decisions and take actions that will "Bring the Customer Back."